Released April 2024, you can download the Playbook here.

More than ever before, people understand that climate change and biodiversity loss threaten the places, people, and things we love. And they care – deeply. But change isn’t happening at the speed and scale required, leading to feelings of powerlessness and despair. Wider systemic changes seem too slow, and our individual contributions feel too insignificant. And yet, things are shifting, because our individual contributions do matter. How can we rapidly increase the number of people closing the gap between caring and acting so those shifts accelerate?

The Climate Changemaker Playbook is a collection of strategies and tactics for how to move people from caring, which so many do, to acting. With a foreword by Christiana Figueres and case studies of five leading social entrepreneurs who have been activating others around the world, this playbook is for anyone who has wondered, how do I get the people around me to act?

This is a collaboration between Ashoka and the Skoll Centre for Social Entrepreneurship at Oxford University’s Said Business School.